Mark Villar praises IFEX 2025, reaffirms support for local enterprises

Mark Villar

MANILA, Philippines — Senator Mark Villar reaffirmed his commitment to promoting local products and supporting small enterprises during the 18th International Food Exhibit (IFEX) Philippines, held recently in Manila. IFEX is one of the country’s premier trade events showcasing Filipino food, ingredients, and innovations.

Villar joined the Department of Trade and Industry in opening the three-day event, which featured a vibrant display of regional delicacies, fresh produce, and food innovations from across the country. The senator toured the exhibition, engaging with local traders and highlighting the importance of promoting Filipino-made goods.

Mark Villar

“It is amazing to witness and support an event that highlights our Filipino heritage and exhibits the ingenuity and innovation of Filipinos,” Villar mentioned.

He also commended the broad participation from different parts of the country, noting the inclusive representation of local businesses and products.

“Nakakatuwang makita na halos lahat ng mga region sa ating bansa ay mayroong exhibit dito sa IFEX na nagpapakita ng kanilang mga produkto,” Villar added.

Mark Villar

A known advocate for micro, small, and medium enterprises (MSMEs), Villar authored the One Town, One Product (OTOP) Philippines Act, which was enacted in 2023. The law has since bolstered the visibility and competitiveness of rural businesses and helped local products reach broader markets.

“I am honored to be part of an event like IFEX 2025, it is truly exciting to explore and engage with various innovators and exhibitors from various regions in the Philippines,” Senator Villar highlighted.

With legislation like the OTOP Act and platforms like IFEX, Villar believes Filipino entrepreneurs are better equipped to grow and reach both domestic and international markets.